| LEADER : 00000nam 2200000uu 4500 |
| 008 220902s2013||||th 000 0 eng d |
| 020 ^a9781422196571 (hardback) |
| 050 00 ^aHD53^b.C493 2013 |
| 099 ^aDBTM |
| 100 1 ^aChristensen, Clayton M. |
| 245 14 ^aThe innovator's solution :^bcreating and sustaining successful growth /^cClayton M. Christensen, Michael E. Raynor |
| 260 1 ^aBoston, Massachusetts :^bHarvard Business Review Press,^c[2013] |
| 300 ^ax, 301 pages :^billustrations ;^c25 cm |
| 500 ^aCopyright should read: ©2013 |
| 504 ^aIncludes bibliographical references and index |
| 505 0 ^aThe growth imperative -- How can we beat our most powerfulcompetitors? -- What products will customers want to buy? -- Who are the best customers for our products? -- gettingthe scope of the business right -- How to avoid commoditization -- Is your organization capable of disruptive growth? -- Managing the strategy development process -- There is good money and there is bad money -- The role of senior executives in leading new growth -- Epilogue: Passing the baton |
| 520 ^aA seminal work by bestselling author Clayton M.Christensen, now with a refreshed package. In the international bestseller The Innovator^'s Dilemma, Clayton Christensen exposed the Achilles^' heel of many companies: by ignoring the disruptive technologies that evolve to displace them, they help initiate their own demise. In TheInnovator^'s Solution, Christensen and Michael Raynor take the idea of disruption one step further--explaining how companies can and should become disruptors themselves. Now with a new look, The Innovator^'s Solution proves just how timely and relevant these ideas continue to be in today^'s hyper-accelerated business environment. Christensen (author of the award-winning Harvard Business Review article, ^"How Will You Measure Your Life?^"), and Raynor give usable advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. Citing in-depth research and theories tested in hundreds of companies across many industries, The Innovator^'s Solution is an important addition to any innovation library and an essential read for entrepreneursand business builders. Published by Harvard Business Review Press. ^"--^cProvided by publisher |
| 650 0 ^aCreative ability in business. |
| 650 0 ^aIndustrial management. |
| 650 0 ^aCustomer services. |
| 650 0 ^aSuccess in business. |
| 650 0 ^aDisruptive technologies. |
| 700 1 ^aRaynor, Michael E.,^eauthor. |
| 999 ^aปวีนา ภู่ทอง |
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