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| เลขหมู่ |
HF5415.15 .P56 2020 | | ชื่อเรื่อง |
The experience economy : competing for customer time,attention, and money / B. Joseph Pine II and James H. Gilmore. | | ผู้แต่ง |
Pine, B. Joseph author. | | ISBN |
9781633697973 | | พิมพลักษณ์ |
Boston, Massachusetts : Harvard Business Review Press, [2020] | | เลขเรียก |
DBTM | | รูปเล่ม |
xxx, 329 pages : illustrations ; 25 cm | | หมายเหตุ |
With a new preface by the authors^"--CIP request view. | | หมายเหตุ |
Contents: Preview
-- Welcome to the experience economy
-- Settingthe stage
-- The show must go on
-- Get your act together
-- Experiencing less sacrifice
-- Intermission: a refreshing experience
-- Work is theatre
-- Performing to form
-- Now act your part
-- The customer is the product -- Finding your role in the world -- Encore: exit, stage right. | | หมายเหตุ |
Summary: Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers--resulting not only in customer allegiance but also in a more profitable bottom line. Translated intomore than fifteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. In a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its potential audience. The authors take this enduring idea and broaden its application to the demands of today^'s increasingly distractible, time-starved world. Experiences and transformations are the basis for future business growth and prosperity, and The Experience Economyoffers the script from which managers can continue to generate value in ways that are aligned with a strong customer-centric strategy^"-- Provided by publisher. | | หัวเรื่อง |
Production management. | | หัวเรื่อง |
Marketing. | | หัวเรื่อง |
Diversification in industry. | | หัวเรื่อง |
Customer services. | | ผู้แต่งร่วม |
Gilmore, James H., 1959- |
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