LEADER : 00000nam 2200000uu 4500 |
008 220826s2017||||th 000 0 eng d |
020 ^a9781472572585 (pbk. : alk. paper) |
050 00 ^aHF5415.5^b.P454 2017 |
099 ^aDBTM |
100 1 ^aPenin, Lara, ^eauthor. |
245 13 ^aAn introduction to service design / ^cby Lara Penin. |
260 1 ^aLondon ; ^aNew York, NY : ^bBloomsbury Publishing, ^c2017. |
300 ^a342pages |
504 ^aIncludes bibliographical references and index. |
505 0 ^aIntroduction -- Defining services -- The service economy -- Digital services -- Services for public interest -- The politics of service design -- Designing for services -- Getting started in the service design process -- Research and analysis -- Generating service design concepts -- Prototyping, testing, iterating -- Implementing and evaluating services -- Service design core capabilities. |
650 0 ^aCustomer services. |
650 0 ^aService industries. |
999 ^aปวีนา ภู่ทอง |