| LEADER : 00000nam 2200000uu 4500 |
| 008 200924s2020||||th 000 0 eng d |
| 020 ^a9781633697973 |
| 050 00 ^aHF5415.15^b.P56 2020 |
| 099 ^aDBTM |
| 100 1 ^aPine, B. Joseph^eauthor. |
| 245 14 ^aThe experience economy :^bcompeting for customer time,attention, and money /^cB. Joseph Pine II and James H. Gilmore. |
| 260 1 ^aBoston, Massachusetts :^bHarvard Business Review Press,^c[2020] |
| 300 ^axxx, 329 pages :^billustrations ;^c25 cm |
| 500 ^aWith a new preface by the authors^"--CIP request view. |
| 504 ^aIncludes bibliographical references and index. |
| 505 0 ^aPreview -- Welcome to the experience economy -- Settingthe stage -- The show must go on -- Get your act together -- Experiencing less sacrifice -- Intermission: a refreshing experience -- Work is theatre -- Performing to form -- Now act your part -- The customer is the product -- Finding your role in the world -- Encore: exit, stage right. |
| 520 ^aTwenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers--resulting not only in customer allegiance but also in a more profitable bottom line. Translated intomore than fifteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. In a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its potential audience. The authors take this enduring idea and broaden its application to the demands of today^'s increasingly distractible, time-starved world. Experiences and transformations are the basis for future business growth and prosperity, and The Experience Economyoffers the script from which managers can continue to generate value in ways that are aligned with a strong customer-centric strategy^"--^cProvided by publisher. |
| 650 0 ^aProduction management. |
| 650 0 ^aMarketing. |
| 650 0 ^aDiversification in industry. |
| 650 0 ^aCustomer services. |
| 700 1 ^aGilmore, James H.,^d1959- |
| 999 ^aปวีนา ภู่ทอง |
แสดงรายละเอียดบรรณานุกรม
< ปิดหน้าต่าง
ขอยืม
