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| เลขหมู่ |
TS171.4 .K653 2014 | | ชื่อเรื่อง |
Well-designed : how to use empathy to create products people love / Jon Kolko | | ผู้แต่ง |
Kolko, Jon, author | | ISBN |
9781625274793 hardcover | | เลขเรียก |
DBTM | | รูปเล่ม |
viii, 234 pages ; 25 cm | | หมายเหตุ |
Contents: By design
-- Product-market fit: finding broad appeal
--Behavioral insights: identifying latent needs and desires
-- Product strategy: sketching a playbook of emotional value
-- Product vision: crafting the product details
-- Shipping | | หมายเหตุ |
Summary: A new way to create-and then disrupt Industry disruptionis no longer isolated to a unique product or service. Today^'s consumer needs engagement in order to be swayed tointeract, connect, and buy your next offering. Achieve this and you^'ll achieve success. Sharp and refreshing, design insider and expert Jon Kolko offers a new view and usable process for conceiving and building powerful, emotionally resonant new products in this new book. In Well-Designed, Kolko-VP at MyEdu and Founder and Director of the Austin Center for Design--shows how deep, meaningful engagement happens when products and services are delivered in an authentic way, when consumers see themless like manufactured artifacts and more like good friends. The key is empathy-driven design thinking, using a process of storytelling and iteration, with results thatprovoke emotion, change behavior, and create deep engagement. Kolko, who has been engaged in this process ofdesign for more than 15 years, now shares a concrete set of steps for identifying lucrative opportunities, designing for innovation, and producing products that havedeep, meaningful emotional engagement. By following this process, readers will learn how to raise the role of design to a strategic competency^"-- Provided by publisher | | หัวเรื่อง |
Product design | | หัวเรื่อง |
New products | | หัวเรื่อง |
Consumer behavior | | หัวเรื่อง |
Marketing research |
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