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| เลขหมู่ |
HD53 .C493 2013 | | ชื่อเรื่อง |
The innovator's solution : creating and sustaining successful growth / Clayton M. Christensen, Michael E. Raynor | | ผู้แต่ง |
Christensen, Clayton M. | | ISBN |
9781422196571 (hardback) | | พิมพลักษณ์ |
Boston, Massachusetts : Harvard Business Review Press, [2013] | | เลขเรียก |
DBTM | | รูปเล่ม |
x, 301 pages : illustrations ; 25 cm | | หมายเหตุ |
Copyright should read: ©2013 | | หมายเหตุ |
Contents: The growth imperative
-- How can we beat our most powerfulcompetitors?
-- What products will customers want to buy?
-- Who are the best customers for our products?
-- gettingthe scope of the business right
-- How to avoid commoditization
-- Is your organization capable of disruptive growth?
-- Managing the strategy development process
-- There is good money and there is bad money
-- The role of senior executives in leading new growth
-- Epilogue: Passing the baton | | หมายเหตุ |
Summary: A seminal work by bestselling author Clayton M.Christensen, now with a refreshed package. In the international bestseller The Innovator^'s Dilemma, Clayton Christensen exposed the Achilles^' heel of many companies: by ignoring the disruptive technologies that evolve to displace them, they help initiate their own demise. In TheInnovator^'s Solution, Christensen and Michael Raynor take the idea of disruption one step further--explaining how companies can and should become disruptors themselves. Now with a new look, The Innovator^'s Solution proves just how timely and relevant these ideas continue to be in today^'s hyper-accelerated business environment. Christensen (author of the award-winning Harvard Business Review article, ^"How Will You Measure Your Life?^"), and Raynor give usable advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. Citing in-depth research and theories tested in hundreds of companies across many industries, The Innovator^'s Solution is an important addition to any innovation library and an essential read for entrepreneursand business builders. Published by Harvard Business Review Press. ^"-- Provided by publisher | | หัวเรื่อง |
Creative ability in business. | | หัวเรื่อง |
Industrial management. | | หัวเรื่อง |
Customer services. | | หัวเรื่อง |
Success in business. | | หัวเรื่อง |
Disruptive technologies. | | ผู้แต่งร่วม |
Raynor, Michael E., author. |
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