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| เลขหมู่ |
NC9970 .M24 2009 | | ชื่อเรื่อง |
Visual language for designers : principles for creating graphics that people understand / Connie Malamed | | ผู้แต่ง |
Malamed, Connie | | ISBN |
9781592535156 | | เลขเรียก |
DBTM | | รูปเล่ม |
240 pages : illustrations (chiefly color), color maps ; 29 cm | | หมายเหตุ |
Contents: Introduction
-- Section I. Getting graphics : Anexplanation of how we process visual information
-- Section II. Principles : Organize for perception : Features that pop out ; Texture segregation ; Grouping
-- Direct the eyes : Position ; Emphasis ; Movement ; Eye gaze ; Visual cues
-- Reduce realism : Visual noise ; Silhouettes ; Iconic forms ; Line art ; Quantity
-- Make the abstract concrete : Big-picture views ; Data displays ; Visualization of information ; More than geography ; Snapshots of time
-- Clarify complexity : Segments and sequences ; Specialized views ; Inherent structure
-- Charge it up : Emotional salience ; Narratives ; Visual metaphors ; Novelty and humor | | หมายเหตุ |
Summary: Within every picture is a hidden language that conveys amessage, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics,Visual Language for Designers explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Includes: how to organize graphics for quick perception; how to direct the eyes to essential information; how to use visual shorthand for efficient communication; how to make abstract ideas concrete; how tobest express visual complexity; how to charge a graphic with energy and emotion | | หัวเรื่อง |
Commercial art. | | หัวเรื่อง |
Graphic arts. | | หัวเรื่อง |
Visual communication. |
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