LEADER : 00000nam 2200000uu 4500 |
008 150114s2009||||th 000 0 eng d |
020 ^a9781592535156 |
050 00 ^aNC9970^b.M24 2009 |
099 ^aDBTM |
100 1 ^aMalamed, Connie |
245 10 ^aVisual language for designers :^bprinciples for creating graphics that people understand /^cConnie Malamed |
300 ^a240 pages :^billustrations (chiefly color), color maps ;^c29 cm |
504 ^aIncludes bibliographical references (page 228) |
505 0 ^aIntroduction -- Section I. Getting graphics : Anexplanation of how we process visual information -- Section II. Principles : Organize for perception : Features that pop out ; Texture segregation ; Grouping -- Direct the eyes : Position ; Emphasis ; Movement ; Eye gaze ; Visual cues -- Reduce realism : Visual noise ; Silhouettes ; Iconic forms ; Line art ; Quantity -- Make the abstract concrete : Big-picture views ; Data displays ; Visualization of information ; More than geography ; Snapshots of time -- Clarify complexity : Segments and sequences ; Specialized views ; Inherent structure -- Charge it up : Emotional salience ; Narratives ; Visual metaphors ; Novelty and humor |
520 ^aWithin every picture is a hidden language that conveys amessage, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics,Visual Language for Designers explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Includes: how to organize graphics for quick perception; how to direct the eyes to essential information; how to use visual shorthand for efficient communication; how to make abstract ideas concrete; how tobest express visual complexity; how to charge a graphic with energy and emotion |
650 0 ^aCommercial art. |
650 0 ^aGraphic arts. |
650 0 ^aVisual communication. |
655 4 ^aBeispielsammlung. |
655 7 ^aBeispielsammlung.^2swd. |
999 ^aปวีนา ภู่ทอง |