| เลขหมู่ |
NK1173 .G73 2011 |
| ชื่อเรื่อง |
The business of design : balancing creativity and profitability / Keith Granet ; foreword by M. Arthur Gensler, Jr. |
| ผู้แต่ง |
Granet, Keith, 1956- |
| ISBN |
9781616890186 (hardcover : alk. paper) |
| ISBN |
1616890185 (hardcover : alk. paper) |
| เลขเรียก |
DBTM |
| ครั้งที่พิมพ์ |
First edition. |
| รูปเล่ม |
208 pages : illustrations (chiefly color) ; 26 cm |
| หมายเหตุ |
Includes index. |
| หมายเหตุ |
Contents: The foundation of a design business : Design education ;Writing a business plan ; Starting your own firm ; Strategic plan ; Top ten business practices ; Interview with Michael Graves
-- Business and financial management :Financial tools ; Budgeting ; Contracts ; Managing profitability ; Interview with John Merrill
-- Marketing and public relations : Marketing ; Building a marketing plan ; Public outreach ; Finding a niche ; Learning how tosay no ; Public relations ; Interview with A. Eugene Kohn
-- Human resources : Finding the right fit ; Reviewing your staff ; Mentoring your staff ; Employee benefits ; Hiring practices ; Firm structure ; Ownership transition ;Building a legacy firm ; Corporate retreats ; Interview with Victoria Hagan
-- Project management ; Project kickoff ; Team structure and roles ; Scheduling ; Budgeting ; Contract management ; Technology and project management ; Power of communication ; Interview with Richard Meier
-- Product development : Hiring a licensing agent ; Project-development process ; Negotiating the deal; Managing the deal ; Licensing versus self-production ; Building your own brand
-- Conclusion. |
| หัวเรื่อง |
Design services. |
| หัวเรื่อง |
Success in business. |
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