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เลขหมู่ |
HD3000.28 .A425 2011 | ชื่อเรื่อง |
Strategic management : from theory to practice / Allen C. Amason | ผู้แต่ง |
Amason, Allen C | ISBN |
9780415871693 | พิมพลักษณ์ |
New York : Routledge, 2011 | รูปเล่ม |
xviii, 295 p. : ill. ; 27 cm | หมายเหตุ |
Contents: An introduction to strategic management -- Understandingorganizational performance -- Tools of the trade: an overview of the framework -- Analyzing the environment: assessing the opportunities and threats -- Analyzing capabilities and resources: assessing the strengths and weaknesses -- Strategies for competitive advantage: value,customers and transactions -- Corporate and multi-businessunit strategy -- Strategy implementation: fit, adaptation and learning -- A general framework: strategy, entrepreneurship and international business -- Strategic leadership: leading and governing | หัวเรื่อง |
Strategic planning | หัวเรื่อง |
Management |
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