เลขหมู่ |
TS171.4 .B67 2020 |
ชื่อเรื่อง |
Design : a business case : thinking, leading, and managing by design / Brigitte Borja de Mozota, Steinar Valade-Amland ; illustrations, Morten U. Petersen, ReflektDesign, Copenhagen |
ผู้แต่ง |
Borja de Mozota, Brigitte |
ISBN |
9781952538261 (paperback) |
พิมพลักษณ์ |
New York, NY : Business Expert Press, 2020 |
เลขเรียก |
DBTM |
ครั้งที่พิมพ์ |
First edition |
รูปเล่ม |
xvii, 173 pages : illustrations ; 23 cm |
หมายเหตุ |
Contents: Introduction -- PART 1 -- What Is Design Management? --The Three Phases of Design and Design Management -- PART 2 -- Why Design Management Now? -- Four Theses on Design^'s Unsuccessful Penetration -- The Ambidexterity and Ambiguity of Design -- Disciplines and Attitudes -- What Designers Want To Do... -- Design Historically Lacks Business Orientation -- How Much Do Designers Care about Business? -- How Much Do Companies Know about Themselves? |
หมายเหตุ |
How Do Companies and Managers Articulate Their Needs forDesign? -- Tim Brown -- Alexander Osterwalder -- The Designence Model -- Bridge -- PART 3 -- The Most Imminent Challenges of Management -- Innovation -- Human Capital --Digital and Technological Capabilities -- Competitive Advantage -- Customer experience -- Bridge -- PART 4 -- What Happens When Design Excellence Is Added to Strategy? -- Design Thinking in Practice -- Design Management in Practice -- What Happens When Design Excellence Is Added to Strategies for the Five Areas? -- Innovation Strategies: How Design Excellence Contributes to Foster Innovation |
หมายเหตุ |
Human Resources Strategies: How Design Excellence HelpsHarvesting from Investments in Human Capital -- Digitization Strategies: How Design Excellence Helps BuildMeaningful Digital and Technological Experiences -- Strategies for Competitive Advantage: How Design Excellence Helps Your Organization Strengthen Its Competitiveness -- Improving Customer Experiences through Design Excellence -- Design as Making Your Business Tangible -- PART 5 -- Design Management Excellence -- Mapping Design in Organizations as Aesthetics in Organization Theory -- Design Thinking in Business Education |
หมายเหตุ |
Dancing with Hierarchies (Mary Parker Follett 1868 to1933) -- Building the Convergence between Design Leadership and Design Management -- Crucial Difference # 1 -- Crucial Difference # 2 -- Crucial Difference # 3 -- Crucial Difference # 4 -- PART 6 -- From Design Excellenceto Design as Core Competency -- Strategic Intent and Design Governance -- Building Design Capacity -- Capacity Building in Organizations -- Capacity Building in Strategic Design as Sensemaking -- Capacity Building for Behavioral Change -- Design Ability for Systemic Thinking -- The Primacy of Purpose |
หมายเหตุ |
Designers^' Skills and Role -- Designers^' Skills as Driverof Management Value -- Strategic Designers^' Role as the Future Agents for Change -- Inspire, Humanize, Experience -- PART 7 -- Service Design: A Bridge to Cross -- Service Design for Redesign of a Territory: A Story from Real Life -- On Skills and Competences -- On Embedding Design in Organizations -- On Design and Design Leadership -- On Prototyping and Bodily Intelligence -- On User Centricity -- On Design, Design Management, and Design Thinking -- PART 8 -- Final Reflections from the Authors |
หัวเรื่อง |
Industrial design--Management. |
หัวเรื่อง |
Manufacturing processes. |
หัวเรื่อง |
Industrial design. |
หัวเรื่อง |
Leadership. |
หัวเรื่อง |
Production management. |
ผู้แต่งร่วม |
Valade-Amland, Steinar, author |