| เลขหมู่ |
HF5415.12 .P367 2016 |
| ชื่อเรื่อง |
Platform revolution : how networked markets are transforming the economy and how to make them work for you/ Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary |
| ชื่อเรื่องที่แตกต่าง |
How networked markets are transforming the economy and howto make them work for you |
| ผู้แต่ง |
Parker, Geoffrey (Geoffrey G.), author |
| ISBN |
9780393249132 (hardcover) |
| เลขเรียก |
DBTM |
| ครั้งที่พิมพ์ |
First edition |
| รูปเล่ม |
xiii, 336 pages : illustrations ; 25 cm |
| หมายเหตุ |
Contents: Today : welcome to the platform revolution
-- Network effects : the power of the platform
-- Architecture : principles for designing a successful platform
-- Disruption : how platforms conquer and transform traditional industries
-- Launch : chicken or egg? Eight ways to launch a successful platform
-- Monetization : capturing the value created by network effects
-- Openness: defining what platform users and partners can and cannotdo
-- Governance : policies to increase value and enhance growth
-- Metrics : how platform managers can measure whatreally matters
-- Strategy : how platforms change competition
-- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platformrevolution |
| หมายเหตุ |
Summary: An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value |
| หัวเรื่อง |
Internet marketing |
| หัวเรื่อง |
Strategic planning |
| ผู้แต่งร่วม |
Van Alstyne, Marshall, author |
| ผู้แต่งร่วม |
Choudary, Sangeet Paul, author |
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