| LEADER : 00000nam 2200000uu 4500 |
| 008 221005s2019||||th 000 0 eng d |
| 020 ^a9781487522902^q(softcover) |
| 050 4 ^aHD58.8^b.F72 2019 |
| 099 ^aDBTM |
| 100 1 ^aFraser, Heather M. A. |
| 245 10 ^aDesign works :^ba guide to creating and sustaining value through business design /^cHeather M.A. Fraser. |
| 250 ^aRevised and expanded edition. |
| 260 1 ^aToronto ;^aBuffalo ;^aLondon :^bUniversity of Toronto Press,^c[2019] |
| 300 ^a311 pages :^billustrations ;^c26 cm |
| 504 ^aIncludes bibliographical references and index. |
| 505 0 ^aPart 1: the practice of business design -- Overview ofbusiness design -- Preparing your quest -- Contextualizingyour challenge -- Gear 1: empathy and deep human understanding -- Gear 2: concept visualization -- Gear 3: strategic business design and activism -- Leading innovation and transformation -- Part 2: Tool kit -- Preparing for your question -- Contextualizing your challenge -- Gear 1: empathy and deep human understanding -- Gear 2: concept visualization -- Gear 3: strategic business design and activation. |
| 520 ^a"Design Works is a collection of best practices thatserves as a leader^'s guide to driving innovation within the enterprise through the strategic and design-inspired practice of Business Design. It is well recognized that enterprise success requires ongoing innovation to create new value and sustain success. That requires a disciplinedintegration of exploration, sound strategic decision-making and leadership at all levels of the enterprise. While the resurgence of design thinking has proven to catalyze fresh thinking, it can fall short if not fully integrated with the business strategy of the enterprise, mindful stakeholder engagement and the evolution of enterprise management systems. This book builds on the fundamental principles of the first edition of Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design. It expands on how to effectively navigate progress through strategy integration, effective stakeholder engagement and blending design-inspired practices with analytics to build a compelling business case for investment in value-creating efforts. Like the first edition, it includes valuable frameworks, inspiring stories and practical tools to drive growth and innovationin any type of organization. Clear principles for leading innovation draw from others^' experience to help make the most of enterprise talent and resources. New methodologieshone and build on the repertoire of tools in the first edition. New stories provide insights into how a variety of organizations have leveraged the principles and practices of Business Design^"--Provided by publisher. |
| 650 0 ^aOrganizational change.subjects/sh85095525 |
| 650 0 ^aBusiness planning. |
| 999 ^aปวีนา ภู่ทอง |
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