| LEADER : 00000nam 2200000uu 4500 |
| 008 141106s2010||||th 000 0 eng d |
| 020 ^a9782940411078 (pbk.) |
| 050 0 ^aTS1710.4^b.B47 2010 |
| 099 ^aDBTM |
| 100 1 ^aBest, Kathryn |
| 245 14 ^aThe fundamentals of design management /^cKatheryn Best |
| 260 ^aLausanne :^bAVA Academia ;^aLa Vergne, TN :^bDistributed in the USA & Canada by Ingram Publisher Services,^cc2010 |
| 300 ^a208 p. :^bill. (chiefly col.) ;^c23 cm |
| 490 1 ^aAVA fundamentals |
| 490 1 ^aAVA academia series |
| 504 ^aIncludes bibliographical references |
| 505 0 ^aDesign in context --^tDisign overview --^tManagement overview --^tAccounting and finance --^tMarketing and brand communication --^tDesing and innovation. |
| 520 ^aThe Fundamentals of Design Management is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries. Broken down into six chapters, The Fundamentals of Design Management introduces the interdisciplinary nature of the creative industries; the integrated nature of design management and the relationships between people; the basics of business and enterprise; legal, financial and economic procedures and marketing and brand communications. Contextual perspectives and case studies appear throughout the book, which help give a better understanding of the design management challenges faced by clients, consultancies and customers in the areas of design, business, creativity andinnovation.^cPublisher^'s description |
| 650 0 ^aIndustrial design^xManagement |
| 830 0 ^aAVA fundamentals |
| 999 ^aปวีนา ภู่ทอง |
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