LEADER : 00000nam 2200000uu 4500 |
008 230621s1972||||th 000 0 eng d |
050 00 ^aHF5415.3^b.G7 1972 |
099 ^aVH Collections |
100 10 ^aGreen, Paul E |
245 10 ^aMultidimensional scaling and related techniques in marketing analysis /^cPaul E. Green and Frank J. Carmone. |
250 ^aSecond printing |
260 0 ^aBoston :^bAllyn and Bacon,^c1972. |
300 ^axv, 203 p. ;^c24 cm. |
490 0 ^aMarketing Science Institute series |
504 ^aBibliography: p. 161-195 |
650 0 ^aMarketing research |
650 0 ^aScale analysis (Psychology) |
700 10 ^aCarmone, Frank J |
710 20 ^aMarketing Science Institute |
999 ^aประวีณา ปานทอง |