| LEADER : 00000nam 2200000uu 4500 |
| 008 221019s2014||||th 000 0 eng d |
| 020 ^a9781422191538 (hbk : acid-free paper) |
| 050 00 ^aHD30.28^b.G567 2014 |
| 100 1 ^aGirotra, Karan |
| 245 14 ^aThe risk-driven business model :^bfour questions that will define your company /^cKaran Girotra and Serguei Netessine |
| 260 1 ^aBoston, Massachusetts :^bHarvard Business Review Press,^c[2014] |
| 300 ^a241 pages :^billustrations ;^c22 cm |
| 504 ^aIncludes bibliographical references and index |
| 505 0 ^aArchimedes' lever -- The business model audit -- The Whatstrategy -- The When strategy -- The Who strategy -- The Why strategy -- Business model innovation in action -- Thenext business revolution? |
| 520 ^a"Professors at the international graduate business schoolINSEAD, Girotra and Netessine identify two new types of risk created by an organization^'s business model: information risk, which requires decision making without sufficient information; and incentive-alignment risk, which leads to actions that clash with the interests of a value chain. The authors stress that being mindful of these risks and making small modifications to an existing business model can create significant competitive differences. To that end, they present the four ^'Ws^' for designing better business models, which examine what decisions are made, when they are made, who makes them, and why they are made. Girotra and Netessine also explore the decisions that constitute a business, what a business is about, and its attitude about risk.^"--^cPublishers Weekly |
| 650 0 ^aStrategic planning |
| 650 0 ^aBusiness planning |
| 650 0 ^aOrganizational change |
| 700 1 ^aNetessine, Serguei |
| 999 ^aปวีนา ภู่ทอง |
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