| LEADER : 00000nam 2200000uu 4500 |
| 008 221005s2020||||th 000 0 eng d |
| 020 ^a9781952538261^q(paperback) |
| 050 ^aTS171.4^b.B67 2020 |
| 099 ^aDBTM |
| 100 1 ^aBorja de Mozota, Brigitte |
| 245 10 ^aDesign :^ba business case : thinking, leading, and managing by design /^cBrigitte Borja de Mozota, Steinar Valade-Amland ; illustrations, Morten U. Petersen, ReflektDesign, Copenhagen |
| 250 ^aFirst edition |
| 260 1 ^aNew York, NY :^bBusiness Expert Press,^c2020 |
| 300 ^axvii, 173 pages :^billustrations ;^c23 cm |
| 490 1 ^aBusiness Expert Press Portfolio and project managementcollection.^x2156-8189 |
| 504 ^aIncludes bibliographical references and index |
| 505 0 ^aIntroduction -- PART 1 -- What Is Design Management? --The Three Phases of Design and Design Management -- PART 2-- Why Design Management Now? -- Four Theses on Design^'s Unsuccessful Penetration -- The Ambidexterity and Ambiguity of Design -- Disciplines and Attitudes -- What Designers Want To Do... -- Design Historically Lacks Business Orientation -- How Much Do Designers Care about Business? -- How Much Do Companies Know about Themselves? |
| 505 8 ^aHow Do Companies and Managers Articulate Their Needs forDesign? -- Tim Brown -- Alexander Osterwalder -- The Designence Model -- Bridge -- PART 3 -- The Most Imminent Challenges of Management -- Innovation -- Human Capital --Digital and Technological Capabilities -- Competitive Advantage -- Customer experience -- Bridge -- PART 4 -- What Happens When Design Excellence Is Added to Strategy? -- Design Thinking in Practice -- Design Management in Practice -- What Happens When Design Excellence Is Added to Strategies for the Five Areas? -- Innovation Strategies: How Design Excellence Contributes to Foster Innovation |
| 505 8 ^aHuman Resources Strategies: How Design Excellence HelpsHarvesting from Investments in Human Capital -- Digitization Strategies: How Design Excellence Helps BuildMeaningful Digital and Technological Experiences -- Strategies for Competitive Advantage: How Design Excellence Helps Your Organization Strengthen Its Competitiveness -- Improving Customer Experiences through Design Excellence -- Design as Making Your Business Tangible -- PART 5 -- Design Management Excellence -- Mapping Design in Organizations as Aesthetics in Organization Theory -- Design Thinking in Business Education |
| 505 8 ^aDancing with Hierarchies (Mary Parker Follett 1868 to1933) -- Building the Convergence between Design Leadership and Design Management -- Crucial Difference # 1-- Crucial Difference # 2 -- Crucial Difference # 3 -- Crucial Difference # 4 -- PART 6 -- From Design Excellenceto Design as Core Competency -- Strategic Intent and Design Governance -- Building Design Capacity -- Capacity Building in Organizations -- Capacity Building in Strategic Design as Sensemaking -- Capacity Building for Behavioral Change -- Design Ability for Systemic Thinking -- The Primacy of Purpose |
| 505 8 ^aDesigners^' Skills and Role -- Designers^' Skills as Driverof Management Value -- Strategic Designers^' Role as the Future Agents for Change -- Inspire, Humanize, Experience -- PART 7 -- Service Design: A Bridge to Cross -- Service Design for Redesign of a Territory: A Story from Real Life-- On Skills and Competences -- On Embedding Design in Organizations -- On Design and Design Leadership -- On Prototyping and Bodily Intelligence -- On User Centricity -- On Design, Design Management, and Design Thinking -- PART 8 -- Final Reflections from the Authors |
| 650 0 ^aIndustrial design^xManagement. |
| 650 0 ^aManufacturing processes. |
| 650 0 ^aIndustrial design. |
| 650 0 ^aLeadership. |
| 650 0 ^aProduction management. |
| 700 1 ^aValade-Amland, Steinar,^eauthor |
| 999 ^aปวีนา ภู่ทอง |
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