| LEADER : 00000nam 2200000uu 4500 |
| 008 220902s2014||||th 000 0 eng d |
| 020 ^a9781625274793^qhardcover |
| 050 00 ^aTS171.4^b.K653 2014 |
| 099 ^aDBTM |
| 100 1 ^aKolko, Jon,^eauthor |
| 245 10 ^aWell-designed :^bhow to use empathy to create products people love /^cJon Kolko |
| 300 ^aviii, 234 pages ;^c25 cm |
| 504 ^aIncludes bibliographical references and index |
| 505 0 ^aBy design -- Product-market fit: finding broad appeal --Behavioral insights: identifying latent needs and desires -- Product strategy: sketching a playbook of emotional value -- Product vision: crafting the product details -- Shipping |
| 520 ^aA new way to create-and then disrupt Industry disruptionis no longer isolated to a unique product or service. Today^'s consumer needs engagement in order to be swayed tointeract, connect, and buy your next offering. Achieve this and you^'ll achieve success. Sharp and refreshing, design insider and expert Jon Kolko offers a new view and usable process for conceiving and building powerful, emotionally resonant new products in this new book. In Well-Designed, Kolko-VP at MyEdu and Founder and Director of the Austin Center for Design--shows how deep, meaningful engagement happens when products and services are delivered in an authentic way, when consumers see themless like manufactured artifacts and more like good friends. The key is empathy-driven design thinking, using a process of storytelling and iteration, with results thatprovoke emotion, change behavior, and create deep engagement. Kolko, who has been engaged in this process ofdesign for more than 15 years, now shares a concrete set of steps for identifying lucrative opportunities, designing for innovation, and producing products that havedeep, meaningful emotional engagement. By following this process, readers will learn how to raise the role of design to a strategic competency^"--^cProvided by publisher |
| 650 0 ^aProduct design |
| 650 0 ^aNew products |
| 650 0 ^aConsumer behavior |
| 650 0 ^aMarketing research |
| 999 ^aปวีนา ภู่ทอง |
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