| LEADER : 00000nam 2200000uu 4500 |
| 008 220826s2019||||th 000 0 eng d |
| 020 ^a9781633696525^q(hardcover) |
| 050 0 ^aHD58.9^b.D996 2019 |
| 099 ^aDBTM |
| 100 1 ^aDyer, Jeff^c(Professor of strategy),^eauthor |
| 245 10 ^aInnovation capital :^bhow to compete--and win--like theworld's most innovative leaders /^cJeffrey Dyer, Nathan Furr, Curtis Lefrandt |
| 300 ^a264 pages :^billustrations ;^c25 cm |
| 504 ^aIncludes bibliographical references and index |
| 520 ^aWe've all seen leaders who excel at winning resources andsupport for their ideas. It turns out that this quality isso valuable, and measurably more important for innovation than just being creative, that it has a name: ^"innovation capital.^" Contrary to popular belief, effective leaders ofinnovation--folks like Thomas Edison, Steve Jobs, Jeff Bezos, and Elon Musk--are successful not only because of the quality of their ideas but because they have the reputation and networks to successfully commercialize creative ideas. Nikola Tesla was arguably a more brilliantinventor than Thomas Edison, but Edison was able to realize tremendous commercial success while Tesla died penniless. Innovation Capital reveals the critical ingredient that separates the people who can marshal the resources necessary to turn their ideas into reality from those who can^'t, and shows you how to acquire, amplify, and use it to succeed as an innovative leader. Authors Jeff Dyer, Nathan Furr, and Curtis Lefrandt have spent decades studying how people get great ideas (the subject of The Innovator^'s DNA) and how people test and develop those ideas (explored in The Innovator^'s Method). Now, they share what they have learned from a multipronged research program designed to understand how people competefor, and obtain, resources to launch innovative new ideas--even, in some cases, before they^'ve earned a track recordof innovation.--^cProvided by publisher |
| 650 0 ^aSuccess in business |
| 650 0 ^aCapital |
| 650 0 ^aLeadership |
| 650 0 ^aBusiness networks |
| 650 0 ^aTechnological innovations |
| 700 1 ^aFurr, Nathan R.,^eauthor |
| 700 1 ^aLefrandt, Curtis T.,^eauthor |
| 999 ^aปวีนา ภู่ทอง |
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