| LEADER : 00000nam 2200000uu 4500 |
| 008 220826s2014||||th 000 0 eng d |
| 020 ^a9781625271464 (hbk. : acid-free paper) |
| 050 00 ^aHD58.9^b.F864 2014 |
| 099 ^aDBTM |
| 100 1 ^aFurr, Nathan R.,^eauthor |
| 245 14 ^aThe innovator's method :^bbringing the lean start-up into your organization /^cNathan Furr, Jeff Dyer ; [with a foreword by Clayton M. Christensen] |
| 260 1 ^aBoston :^bHarvard Business Review Press,^c[2014] |
| 300 ^aix, 268 pages :^billustrations ;^c25 cm |
| 504 ^aIncludes bibliographical references (pages [243]-250) andindex |
| 505 0 ^aThe innovator^'s method -- Leadership in the age ofuncertainty -- Insight : savor surprises -- Problem : discover the job-to-be-done -- Solution : prototype the minimum ^"awesome^" product -- Business model : validate thego-to-market strategy -- Master the pivot -- Scale it -- Making the innovator^'s method work for you -- Turn uncertainty into opportunity -- Appendix. An overview of the innovator^'s method |
| 520 ^aCall it ^'lean start-up, 'design thinking,' or 'agile.^'No matter the name, it^'s clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a ^'lean start-up^' approach to innovation in established businesses^"--^cProvided by publisher |
| 650 0 ^aOrganizational effectiveness |
| 650 0 ^aManagement^xTechnological innovations |
| 650 0 ^aConsumers^' preferences |
| 700 1 ^aDyer, Jeff,^c(Professor of Strategy) |
| 700 1 ^aChristensen, Clayton M.,^ewriter of supplementary textualcontent |
| 999 ^aปวีนา ภู่ทอง |
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