| LEADER : 00000nam 2200000uu 4500 |
| 008 220825s2017||||th 000 0 eng d |
| 020 ^a9789063693534 |
| 050 4 ^aHF5415.5^b.K55 2017 |
| 099 ^aDBTM |
| 100 1 ^aKimbell, Lucy. |
| 245 14 ^aThe service innovation handbook :^baction-oriented creative thinking toolkit for service organizations : templates - cases - capabilities /^cLucy Kimbell |
| 246 3 ^aAction-oriented creative thinking toolkit for serviceorganizations |
| 260 1 ^aAmsterdam, Netherlands :^bBIS Publishers,^c2017 |
| 300 ^a240 pages :^billustrations ;^c19 x 25 cm |
| 504 ^aIncludes bibliographical references (pages 233-238) and index |
| 505 0 ^aGetting ready -- Contexts, strategies, value creation --Behaving and experiencing -- Exploring and analyzing -- Inspiring and generating -- Prototyping and playing designgames -- Understanding impact -- Organizing for service innovation |
| 520 ^aShows how understanding user and customer experiences byanalyzing ethnographic and big data, combined with exploratory prototyping, helps businesses design innovative services. Focuses on the early stages of a design project and discusses conceptual and practical challenges involved in creating service ecosystems that address organizational and societal issues. Includes examples from start-ups, big corporations, policy contextsand social innovation |
| 650 0 ^aCustomer services^vHandbooks, manuals, etc |
| 650 0 ^aService industries^xManagement. |
| 650 0 ^aManagement^vHandbooks, manuals, etc. |
| 999 ^aปวีนา ภู่ทอง |
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