LEADER : 00000nam 2200000uu 4500 |
008 220210s2012||||th 000 0 eng d |
020 ^a9789810686185 (pbk.) |
050 4 ^aHD9980.5^b.W567 2012 |
100 1 ^aWirtz, Jochen. |
245 10 ^aEssentials of services marketing /^cJochen Wirtz, PatriciaChew, Christopher Lovelock. |
250 ^a2nd edition. |
260 ^aSingapore ;^aNew York :^bPearson Education South Asia PteLtd.,^c2012. |
300 ^a679 pages :^billustrations ;^c28 cm |
500 ^aIncludes bibliographical references and indexes. |
650 0 ^aService industries^xMarketing. |
650 0 ^aService marketing |
700 1 ^aChew, Patricia. |
700 1 ^aLovelock, Christopher H. |
999 ^aประวีณา ปานทอง |