| LEADER : 00000nam 2200000uu 4500 |
| 008 210805s2011||||th 000 0 eng d |
| 020 ^a9780307887894 (hbk.) |
| 050 00 ^aHD62.5^b.R545 2011 |
| 100 1 ^aRies, Eric,^d1978- |
| 245 14 ^aThe lean startup :^bhow today's entrepreneurs use continuous innovation to create radically successful businesses /^cEric Ries |
| 246 30 ^aHow today's entrepreneurs use continuous innovation to create radically successful businesses |
| 250 ^aFirst edition |
| 260 1 ^aNew York :^bCrown Business,^c[2011] |
| 300 ^a320 pages ;^c22 cm |
| 504 ^aIncludes bibliographical references and index |
| 505 0 ^aStart -- Define -- Learn -- Experiment -- Leap -- Test --Measure -- Pivot (or Persevere) -- Batch -- Grow -- Adapt -- Innovate |
| 520 ^aEric Ries defines a startup as an organization dedicatedto creating something new under conditions of extreme certainty. This is just as true for one person in a garageas it is in a group of seasoned professionals in a Fortune500 boardroom. What they all have in common is a mission to penetrate the fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on ^"^"validated learning,^" rapid scientific experimentation, as well as a number of counterintuitive practices that shorten product development cycles, measureactual progress without resorting to vanity metrics, and help us learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offersentrepreneurs--in companies of all sizes--a way to test their vision continuously, to adapt and adjust before it^'stoo late. Ries provides a scientific approach to creating and managing successful startups in an age when companies need to innovate more than ever |
| 650 0 ^aNew business enterprises |
| 650 0 ^aConsumers' preferences |
| 650 0 ^aOrganizational effectiveness |
| 999 ^aปวีนา ภู่ทอง |
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