| LEADER : 00000nam 2200000uu 4500 |
| 008 210318s2020||||th 000 0 eng d |
| 020 ^a9783030258771 |
| 050 4 ^aHD30.28^b.D555 2020 |
| 099 ^aDBTM |
| 100 1 ^aDiderich, Claude |
| 245 10 ^aDesign thinking for strategy :^binnovating towards competitive advantage /^cClaude Diderich |
| 260 1 ^aCham :^bSpringer,^c[2020] |
| 490 1 ^aManagement for Professionals |
| 520 ^aThe business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observingcustomers and focusing on empathy, as well as prototyping ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants |
| 650 0 ^aStrategic planning. |
| 999 ^aปวีนา ภู่ทอง |
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