| LEADER : 00000nam 2200000uu 4500 |
| 008 200924s2010||||th 000 0 eng d |
| 020 3 ^a9780470876411 |
| 050 0 ^aHD30.28 ^b.O778 2010 |
| 099 ^aDBTM |
| 100 1 ^aOsterwalder, Alexander,^eauthor |
| 245 10 ^aBusiness model generation :^ba handbook for visionaries,game changers, and challengers /^cwritten by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editorand contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries |
| 246 30 ^aHandbook for visionaries, game changers, and challengers |
| 260 1 ^aHoboken, New Jersey :^bWiley,^c[2010] |
| 300 ^a278 pages :^billustrations (some color) ;^c19 x 24 cm |
| 504 ^aIncludes bibliographical references (page 276) |
| 505 00 ^g1:^tCanvas --^tDefinition of a business model --^tThe 9building blocks --^tThe business model canvas --^g2:^tPatterns --^tUnbundling business models --^tThe long tail --^tMulti-sided platforms --^tFREE as a business model --^tOpen business models --^g3:^tDesign --^tCustomerinsights --^tIdeation --^tVisual thinking --^tPrototyping --^tStorytelling --^tScenarios --^g4:^tStrategy --^tBusiness model environment --^tEvaluating business models --^tBusiness model perspective on blue ocean strategy --^tManaging multiple business models --^g5:^tProcess --^tBusiness model design process --^tOutlook |
| 520 ^aOffers tools and techniques to systematically understand,design, and implement new business models and renovate andrework old models |
| 650 0 ^aBusiness planning |
| 650 0 ^aNew business enterprises |
| 650 0 ^aStrategic planning |
| 700 1 ^aPigneur, Yves,^eauthor |
| 700 1 ^aClark, Tim,^d1956-^eeditor,^econtributor |
| 999 ^aปวีนา ภู่ทอง |
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