| LEADER : 00000nam 2200000uu 4500 |
| 008 200903s2018||||th 000 0 eng d |
| 020 ^a9781487501709^q(hardcover) |
| 050 0 ^aHD58.8 ^b.D859 2018 |
| 099 ^aDBTM |
| 100 1 ^aDunne, David,^d1953-^eauthor |
| 245 10 ^aDesign thinking at work :^bhow innovative organizations are embracing design /^cDavid Dunne |
| 246 30 ^aHow innovative organizations are embracing design |
| 260 1 ^aToronto ;^aBuffalo ;^aLondon :^bUniversity of TorontoPress,^c[2018] |
| 300 ^axii, 214 pages :^billustrations ;^c24 cm |
| 504 ^aIncludes bibliographical references (pages 193-201) andindex |
| 505 00 ^gPart 1.^tFraming design thinking in organizations :^tThinking like a designer ;^tThe adoption of design thinking --^gPart 2.^tThe three tensions :^tThe tension ofinclusion ;^tThe tension of disruption ;^tThe tension of perception --^gPart 3.^tReframing design thinking for yourorganization :^tReframing design thinking ;^tWhere to begin? : building your design thinking |
| 520 ^aThe result of extensive international research with multinationals, governments and non-profits, Design Thinking at Work explores the challenges organizations face when developing creative strategies to innovate and solve problems. Noting how many organizations have embraced ^"design thinking^" as a fresh approach to a fundamental problem, author David Dunne explores in this book how this approach can be applied in practice. Design thinkers constantly run headlong into challenges in bureaucratic and hostile cultures. Through compelling examples and stories from the field, Dunne explains the challenges they face, how the best organizations, including Procter & Gamble and the Australian Tax Office, are dealing with these challenges and what lessons can be distilled from their experiences. Essential reading for anyone interested in how design works in the real world, Design Thinking at Work challenges many of the wild claimsthat have been made for design thinking, while offering a way forward.^"--^cProvided by publisher |
| 650 0 ^aOrganizational change |
| 650 0 ^aCreative thinking |
| 650 0 ^aCreative ability in business |
| 650 0 ^aProblem solving |
| 650 0 ^aDesign |
| 999 ^aปวีนา ภู่ทอง |
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