| LEADER : 00000nam 2200000uu 4500 |
| 008 200312s2009||||th 000 0 eng d |
| 020 ^a9781591396857 (hardcover : alk. paper) |
| 050 00 ^aHD2746^b.M34 2009 |
| 099 ^aDBTM |
| 100 1 ^aMcGrath, Rita Gunther |
| 245 10 ^aDiscovery-driven growth :^ba breakthrough process to reduce risk and seize opportunity /^cRita Gunther McGrath,Ian C. MacMillan |
| 260 ^aBoston, Mass. :^bHarvard Business Press,^cc2009 |
| 300 ^avi, 249 p. :^bill. ;^c25 cm |
| 504 ^aIncludes bibliographical references (p. 227-235) and index |
| 505 0 ^aDriving corporate growth with the right disciplines --Creating your growth framework -- Aligning the organization for growth -- Designing specific growth initiatives -- Designing the business model architecture -- Creating reverse financials and the assumption checklist-- Actively managing and redirecting projects -- Practicing the necessary art of disengagement -- Implementing discovery-driven growth -- Sustaining discovery-driven growth |
| 650 0 ^aCorporations^xGrowth^xManagement |
| 650 0 ^aOrganizational effectiveness |
| 650 0 ^aStrategic planning |
| 700 1 ^aMacMillan, Ian C.,^d1940- |
| 999 ^aปวีนา ภู่ทอง |
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