| LEADER : 00000nam 2200000uu 4500 |
| 008 191128s2004||||th 000 0 eng d |
| 020 ^a0471650226 |
| 050 00 ^aHF5415.13^b.K654 2004 |
| 100 1 ^aKotler, Philip |
| 245 10 ^aTen deadly marketing sins :^bsigns and solutions /^cPhilip Kotler |
| 246 3 ^a10 deadly marketing sins |
| 300 ^aviii, 152 pages ;^c23 cm |
| 504 ^aIncludes bibliographical references and index |
| 505 0 ^aYour company is not sufficiently market focused andcustomer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has notproperly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities --Your company^'s marketing planning process is deficient -- Your company^'s product and service policies need tightening -- Your company^'s brand-building and communication skills are weak -- Your company is not well-organized to carry on effective and efficient marketing --Your company has not made maximum use of technology |
| 650 0 ^aMarketing^xManagement |
| 999 ^aปวีนา ภู่ทอง |
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