LEADER : 00000nam 2200000uu 4500 |
008 190925s2017||||th 000 0 eng d |
020 ^a9887774634 (pbk.) |
020 ^a9789887774631 (pbk.) |
050 4 ^aNC997^b.B55 2017 |
245 00 ^aBoutique hotels & hostels :^bintegrated brand systems ingraphics and space /^cedited and produced by Viction:ary |
246 2 ^aBoutique hotels and hostels |
260 ^aHong Kong :^bViction:workshop ltd.,^cc2017 |
300 ^a279 p. :^bill |
490 0 ^aBRANDLife |
520 ^aThe boutique hotel trend shows no sign of slowing down with stylish lodgings popping up everywhere for any budget. More than just a shelter for trippers to rest their tired heads, contemporary boltholes are also meant to be social clubs, gallery space, and a gateway to local culture and stories. Some may even aspire to become an attraction themselves, offering one-of-a-kind hideaways toadd an extra layer to travellers^' short stays. From conception to delivery, BRANDLife: Boutique Hotels & Hostels examines how new boltholes foreground branding andinteriors in their business concepts, visible in their furniture selections, wayfinding systems, visual identities and more. Through case studies, colourful showcases and interviews with leading hoteliers and brand specialists, readers will acquire a rare insight into how these visionaries corner the market and remarkably connectcustomers from around the world.^" -- front cover |
650 0 ^aHospitality industry^xMarketing |
650 0 ^aCommercial art |
650 0 ^aBranding (Marketing) |
650 0 ^aHotels |
650 0 ^aHotels^xDecoration |
650 0 ^aTourist camps, hostels, etc |
710 2 ^aViction:workshop |
999 ^aปวีนา ภู่ทอง |