| LEADER : 01174nam 2200277 a 4500 |
| 008 030417s2018 caua sb 001 0 eng |
| 050 ^aDBTM TU 6 2018 |
| 100 0 ^aPunramon Chulerk |
| 245 10 ^aAn effective brand strategy guideline to increase possibility of purchasing diamond jewelry by middle-class buyers in Bangkok: a case study in The Old Siam Shopping Plaza /^cPunramon Chulerk. |
| 260 ^aPhathumthani :^bThammasat University,^c2018. |
| 300 ^a81 page. |
| 502 ^aMaster of Science (Design, Business and Technology Management), 2018 |
| 650 0 ^aBrand strategy. |
| 650 0 ^aBuying decisions. |
| 700 0 ^aJitiporn Wongwatcharapaiboon,^eadvisor |
| 700 0 ^aพรรณรมณ ชูฤกษ์ |
| 856 ^u http://digital.library.tu.ac.th/tu_dc/frontend/Info/item/dc:164268 ^z Full Text (Click on Bookmarks) |
| 913 ^aImported by ULIBM Administrator |
| 949 ^aImport form external file by ULIBM system |
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