| LEADER : 00000nam 2200000uu 4500 |
| 008 190821s2013||||th 000 0 eng d |
| 020 ^a9780465050659 (pbk.) |
| 050 00 ^aTS171.4^b.N67 2013 |
| 099 ^aDBTM |
| 100 1 ^aNorman, Donald A |
| 240 10 ^aPsychology of everyday things |
| 245 14 ^aThe design of everyday things /^cDon Norman |
| 250 ^aRevised and expanded edition |
| 300 ^axviii, 347 p. :^bill. ;^c21 cm |
| 504 ^aIncludes bibliographical references (pages 321-330) and index |
| 505 0 ^aPreface to the revised edition -- 1. The psychopathology of everyday things. The complexity of modern devices; Human-centered designs; Fundamental principles of interaction; The system image; The paradox of technology; The design challenge; -- 2. The psychology of everyday actions. How people do things: the gulfs of execution and evaluation; The seven stages of action; Human thought: Mostly subconscious; Human cognition and emotion; The seven stages of action and the three levels of processing;People as storytellers; Blaming the wrong things; Falsely blaming yourself; The seven stages of action: Seven fundamental design principles -- 3. Knowledge in the head and in the world. Precise behavior from imprecise knowledge; Memory is knowledge in the head; The structure of memory; Approximate models: Memory in the real world; Knowledge in the head; The tradeoff between knowledge in the world and in the head; Memory in multiple heads, multiple devices; Natural mapping; Culture and design: Natural mappings can vary with culture |
| 520 ^aEven the smartest among us can feel inept as we fail tofigure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs ofusers and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them. ^"--^cProvided by publisher |
| 650 0 ^aIndustrial design^xPsychological aspects |
| 650 0 ^aHuman engineering |
| 999 ^aปวีนา ภู่ทอง |
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