| LEADER : 00000nam 2200000uu 4500 |
| 008 181016s2017||||th 000 0 eng d |
| 020 ^a9780995382633 |
| 050 4 ^aQA76.9.H85 2017 |
| 099 ^aDBTM |
| 100 1 ^aLang, James,^eauthor |
| 245 10 ^aResearching UX :^buser research /^cby James Lang and Emma Howell |
| 520 ^aHow well do you really know your users? With properly conducted user research, you can discover what really makes your audience tick. This practical guide will show you, step-by-step, how to gain proper insight about your users so that you can base design decisions on solid evidence. You^'ll not only learn the different methodologies that you can employ in user research, but also gain insight into important set-up activities, such as recruiting users and equipping your lab, and acquire analysis skills so that you can make the most of the data you^'ve gathered. And finally, you^'ll learn how to communicate findings and deploy evidence, to boost your design rationale and persuade skeptical colleagues. Designyour researchCost justify user researchRecruit and incentivise usersDiscover how to run your research sessionsAnalyze your resultsReporting on results and acting in your findings |
| 650 0 ^aHuman-computer interaction |
| 650 0 ^aUser interfaces (Computer systems) |
| 650 0 ^aUser-centered system design |
| 650 0 ^aWeb sites^xDesign |
| 650 0 ^aApplication software^xDesign |
| 650 0 ^aWeb usage mining |
| 700 1 ^aHowell, Emma,^eauthor |
| 999 ^aปวีนา ภู่ทอง |
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