| LEADER : 00000nam 2200000uu 4500 |
| 008 181002s2017||||th 000 0 eng d |
| 020 ^a9781472572585 |
| 050 00 ^aHF5415.5^b.P454 2017 |
| 099 ^aDBTM |
| 100 0 ^aPenin, Lara. |
| 245 10 ^aAn introduction to service design /^cLara Penin. |
| 260 ^aLondon :^bBloomsbury,^c2017. |
| 300 ^a342 p. |
| 505 0 ^gPart I Understanding Services -- Defining services -- The Service economy -- Digital services -- Services for public interest -- The politics of service design -- Designing for Services |
| 505 0 ^gPart II Ther Service Design Process -- Starting the service design process -- Research and analysis -- Generating service design concepts -- Prototyping testing, iterating -- Implementation and evaluation -- Service design core capabilities |
| 650 0 ^aCustomer services. |
| 650 0 ^aService industries. |
| 999 ^aปวีนา ภู่ทอง |
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