| LEADER : 00000nam 2200000uu 4500 |
| 008 171219s2016||||th 000 0 eng d |
| 020 ^a9780393249132^q(hardcover) |
| 050 00 ^aHF5415.12^b.P367 2016 |
| 099 ^aDBTM |
| 100 1 ^aParker, Geoffrey^q(Geoffrey G.),^eauthor |
| 245 10 ^aPlatform revolution :^bhow networked markets are transforming the economy and how to make them work for you/^cGeoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary |
| 246 30 ^aHow networked markets are transforming the economy and howto make them work for you |
| 250 ^aFirst edition |
| 300 ^axiii, 336 pages :^billustrations ;^c25 cm |
| 504 ^aIncludes bibliographical references (pages 301-323) and index |
| 505 0 ^aToday : welcome to the platform revolution -- Network effects : the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? Eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness: defining what platform users and partners can and cannotdo -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure whatreally matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platformrevolution |
| 520 ^aAn inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value |
| 650 0 ^aInternet marketing |
| 650 0 ^aStrategic planning |
| 700 1 ^aVan Alstyne, Marshall,^eauthor |
| 700 1 ^aChoudary, Sangeet Paul,^eauthor |
| 999 ^aปวีนา ภู่ทอง |
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