| LEADER : 00000nam 2200000uu 4500 |
| 008 170804s2016||||th 000 0 eng d |
| 020 ^a9781119257233 (hardback) |
| 050 00 ^aHD30.215^b.T86 2016 |
| 099 ^aDBTM |
| 100 1 ^aTunguz, Tomasz,^d1981-^eauthor. |
| 245 10 ^aWinning with data :^btransform your culture, empower your people, and shape the future /^cTomasz Tunguz and Frank Bien. |
| 300 ^axvi, 160 pages :^billustrations ;^c24 cm |
| 504 ^aIncludes bibliographical references and index. |
| 505 0 ^aMad men to math men : the power of the data-driven culture-- Four problems with data today : breadlines, obscurity, fragmentation, and brawls -- Business intelligence : how we got here -- Achieving data enlightenment : gathering data in the morning and changing your business^'s operations in the afternoon -- Five steps to creating a data-driven company--from recruiting to regression, it allstarts with curiosity : changing the culture -- From hacksto harmony : the typical progression of data-driven companies -- Data literacy and empowerment : the core responsibilities of the data team -- Deeper analyses : asking the right questions -- Changing the way we operate -- Putting it all together. |
| 520 ^"Crest the data wave with a deep cultural shift Creating aData-Driven Culture explores the cultural changes big databrings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture--thisbook provides sound guidance on building the type of organizational culture that creates and leverages data daily, in every aspect of the business. Real-world examples illustrate these important concepts at work: you^'ll learn how data helped Warby-Parker disrupt a ^13 billion monopolized market, how ThredUp uses data to process more than 20 thousand items of clothing every day,how Venmo leverages data to build better products, how HubSpot empowers their salespeople to be more productive, and more. From decision making and strategy to shipping and sales, this book shows you how data makes better business. Big data has taken on buzzword status, but thereis little real guidance for companies seeking everyday business data solutions. This book takes a deeper look at big data in business, and shows you how to shift internal culture ahead of the curve. Understand the changes a data culture brings to companies Instrument your company for maximum benefit Utilize data to optimize every aspect of your business Improve decision making and transform business strategy Big data is becoming the number-one topic in business, yet no one is asking the right questions. Leveraging the full power of data requires morethan good IT--organization-wide buy-in is essential for long-term success. Creating a Data-Driven Culture is the expert guide to making data work for your business, and your needs^"--^cProvided by publisher. |
| 520 ^"This book shares how to instrument a company and mostimportantly, build an internal culture that values and uses data to maximum effect^"--^cProvided by publisher. |
| 650 0 ^aManagement^xStatistical methods. |
| 650 0 ^aDatabase management. |
| 650 0 ^aElectronic data processing. |
| 650 0 ^aData mining. |
| 700 1 ^aBien, Frank,^d1967-^eauthor. |
| 999 ^aปวีนา ภู่ทอง |
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