| LEADER : 00000nam 2200000uu 4500 |
| 008 161003s2016||||th 000 0 eng d |
| 020 ^a9781628924701 |
| 020 ^a1628924705 |
| 050 00 ^aHD53^b.S757 2016 |
| 099 ^aDBTM |
| 245 00 ^aStrategic design thinking :^binnovation in products,services, experiences, and beyond /^cedited by Natalie W. Nixon |
| 300 ^axix, 244 pages ;^c24 cm |
| 504 ^aIncludes bibliographical references and index |
| 505 8 ^aMachine generated contents note: -- PrefacePart I: The Why-- Chapter 1: Theoretical Context (by Alison Rieple, University of Westminster, UK) -- Chapter 2: Semiotics (byJoseph Hancock, Drexel University, US) -- Chapter 3: Rhetoric (by Valerie Jacobs, LPK Brands, US)Part II: The How -- Chapter 4: Methods (by Steve Wilcox, Design Science,US) -- Chapter 5: Models & Frameworks (by Michelle Miller,Synexe, US) -- Chapter 6: Tools (by Cindy Tripp, Cindy Tripp & Co., US)Part III: The What -- Chapter 7: Integrative Spaces (by Natalie Nixon, Philadelphia University, US) -- Chapter 8: Design Thinking in Action, Design Thinking Everywhere (Natalie Nixon)Bibliography -- Index |
| 520 ^aWho can design? For too long, that question has highlighted the supposed division between right-brain dominant ^"creative types^" and left-brain dominant ^"analytical types.^" Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.This book is an introduction to an integrative approach using the lens of design thinking as a way to seethe world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book,students will be introduced to design management, strategic design, service design, and experience design^"--^cProvided by publisher |
| 650 0 ^aCreative ability in business |
| 650 0 ^aCreative thinking |
| 650 0 ^aDesign |
| 650 0 ^aOrganizational change |
| 700 1 ^aNixon, Natalie W.,^eeditor |
| 999 ^aปวีนา ภู่ทอง |
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