LEADER : 00000nam 2200000uu 4500 |
008 160224s2006||||th 000 0 eng d |
020 ^a0750663618 (pbk.) |
050 4 ^aGT3405^b.M38 2006 |
099 ^aDBTM |
100 1 ^aMasterman, Guy |
245 10 ^aInnovative marketing communications :^bstrategies for the events industry /^cGuy Masterman, Emma H. Wood |
260 ^aOxford ;^aBurlington, MA :^bElsevier/Butterworth-Heinemann,^c2006 |
300 ^axxi, 322 p. :^bill. ;^c25 cm |
440 0 ^aEvents management series |
504 ^aIncludes bibliographical references and indexes |
650 0 ^aSpecial events^xManagement |
650 0 ^aSpecial events^xMarketing |
700 1 ^aWood, Emma H |
999 ^aปวีนา ภู่ทอง |