| LEADER : 00000nam 2200000uu 4500 |
| 008 150923s2013||||th 000 0 eng d |
| 020 ^a9780062125699 |
| 050 00 ^aHF5415.2^b.C46 2013 |
| 099 ^aDBTM |
| 100 1 ^aChipchase, Jan |
| 245 10 ^aHidden in plain sight :^bhow to create extraordinary products for tomorrow's customers /^cJan Chipchase and Simon Steinhardt |
| 250 ^aFirst edition |
| 300 ^a239 pages ;^c24 cm |
| 504 ^aIncludes bibliographical references |
| 505 0 ^aCrossing state (of mind) lines -- The social lives ofeveryday objects -- Riding the waves of the past, present,and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion |
| 520 ^aWho are your next customers - not just the ones you areserving today but the ones you^'ll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? This title shows us how to see the world differently |
| 650 0 ^aMarketing research |
| 650 0 ^aNew products |
| 650 0 ^aConsumer behavior |
| 700 1 ^aSteinhardt, Simon |
| 999 ^aปวีนา ภู่ทอง |
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