| LEADER : 00000nam 2200000uu 4500 |
| 008 150824s2013||||th 000 0 eng d |
| 020 ^a9783658037284 |
| 050 4 ^aHD3000.213^b.H599 2013 |
| 100 1 ^aHewing, Michael,^eauthor. |
| 245 10 ^aBusiness process blueprinting :^ba method for customer-oriented business process modeling /^cMichael Hewing. |
| 260 ^aBerlin :^bSpringer ,^c2013. |
| 300 ^a229 p.^bill ;^c21 cm. |
| 502 ^bPh.D.^cFreie Universitt Berlin^d2013. |
| 504 ^aIncludes bibliographical references. |
| 520 ^aThough customer orientation is recommended in Business Process Management, current modeling methods still have a strong focus on the company^'s processes. To ensure a long-lasting requirement of a firm^'s service, one should consider the customer activities in order to offer an added value that effectively addresses his or her needs. Thus, the customers^' perspective and their process chains before, during and after the interaction need to be captured in Business Process Management. Michael Hewing takes a design-oriented research approach to show how the integration of well-grounded marketing methods enables thevisualization and analysis of the customer^'s point of viewin Business Process Management. By enhancing this method, information on usage processes as well as on the value-in-use can be provided for a comprehensive and process-based customer management. |
| 650 0 ^aBusiness^xData processing. |
| 650 0 ^aManagement information systems. |
| 650 14 ^aEconomics/Management Science. |
| 650 24 ^aBusiness Information Systems. |
| 650 24 ^aMarketing. |
| 999 ^aปวีนา ภู่ทอง |
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