| LEADER : 00000nam 2200000uu 4500 |
| 008 150618s2014||||th 000 0 eng d |
| 020 ^a9781133308645 (pbk) |
| 050 4 ^aP9300.5^b.L47 2014 |
| 100 1 ^aLester, Paul Martin,^eauthor |
| 245 10 ^aVisual communication :^bimages with messages /^cPaul Martin Lester, California State University, Fullerton |
| 250 ^a6th edition |
| 300 ^axv, [2]-466 pages :^billustrations (some color), maps(some color) ;^c28 cm |
| 490 1 ^aWadsworth series in mass communication and journalism |
| 504 ^aIncludes bibliographical references and index |
| 505 1 ^a1. Visual communication --- Section I. 2. Visual clues --3. Visual theories -- 4. Visual persuasion -- 5. Visual stereotypes -- 6. Visual analysis --- Section 2. 7. Typography -- 8. Graphic design -- 9. Information graphics-- 10. Cartoons -- 11. Photography -- 12. Motion pictures -- 13. Television -- 14. Computers -- 15. The web -- 16. The more you know, the more you see |
| 520 3 ^aVisual communication is just as important as verbal communication, if not more important. Visual communication: images with messages shows you how visual perception is used in all forms of communication, whether it^'s graphic design, photography, television, video, or interactive media. And because it^'s packed with study and review tools,this communications textbook not only clearly explains thetheories you need to know, it helps you prepare for tests and will help you succeed in the class |
| 650 0 ^aVisual communication |
| 650 0 ^aGraphic arts |
| 710 2 ^aCalifornia State University, Fullerton |
| 999 ^aปวีนา ภู่ทอง |
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