| LEADER : 00000nam 2200000uu 4500 |
| 008 150218s2014||||th 000 0 eng d |
| 020 ^a081187544X^qpaperback |
| 050 00 ^aNC9970^b.R3 2014 |
| 100 1 ^aRand, Paul,^d1914-1996,^eauthor |
| 245 10 ^aThoughts on design /^cPaul Rand |
| 250 ^aNew edition |
| 300 ^a95 pages ;^c21 cm |
| 500 ^"Original edition published by Wittenborn Schultz, NewYork, 1947. Third edition published by Studio Vista, London, 1970.^" |
| 504 ^aIncludes bibliographical references |
| 505 0 ^aThe beautiful and the useful -- The designer^'s problem --The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression |
| 520 ^aOne of the seminal texts of graphic design, Paul Rand^'sThoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Randarticulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand^'s original1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer |
| 650 0 ^aDesign. |
| 650 0 ^aCommercial art. |
| 700 1 ^aBierut, Michael,^eauthor of foreword |
| 999 ^aปวีนา ภู่ทอง |
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