| LEADER : 00000nam 2200000uu 4500 |
| 008 141111s2013||||th 000 0 eng d |
| 020 ^a9781616890186 (hardcover : alk. paper) |
| 020 ^a1616890185 (hardcover : alk. paper) |
| 050 0 ^aNK1173^b.G73 2011 |
| 099 ^aDBTM |
| 100 1 ^aGranet, Keith,^d1956- |
| 245 14 ^aThe business of design :^bbalancing creativity and profitability /^cKeith Granet ; foreword by M. Arthur Gensler, Jr. |
| 250 ^aFirst edition. |
| 300 ^a208 pages :^billustrations (chiefly color) ;^c26 cm |
| 500 ^aIncludes index. |
| 505 0 ^aThe foundation of a design business : Design education ;Writing a business plan ; Starting your own firm ; Strategic plan ; Top ten business practices ; Interview with Michael Graves -- Business and financial management :Financial tools ; Budgeting ; Contracts ; Managing profitability ; Interview with John Merrill -- Marketing and public relations : Marketing ; Building a marketing plan ; Public outreach ; Finding a niche ; Learning how tosay no ; Public relations ; Interview with A. Eugene Kohn -- Human resources : Finding the right fit ; Reviewing your staff ; Mentoring your staff ; Employee benefits ; Hiring practices ; Firm structure ; Ownership transition ;Building a legacy firm ; Corporate retreats ; Interview with Victoria Hagan -- Project management ; Project kickoff ; Team structure and roles ; Scheduling ; Budgeting ; Contract management ; Technology and project management ; Power of communication ; Interview with Richard Meier -- Product development : Hiring a licensing agent ; Project-development process ; Negotiating the deal; Managing the deal ; Licensing versus self-production ; Building your own brand -- Conclusion. |
| 650 0 ^aDesign services. |
| 650 0 ^aSuccess in business. |
| 999 ^aปวีนา ภู่ทอง |
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