| LEADER : 00000nam 2200000uu 4500 |
| 008 141106s2011||||th 000 0 eng d |
| 020 ^a9780374275631 (hc : alk. paper) |
| 020 ^a0374275637 (hc : alk. paper) |
| 050 00 ^aBF4410^b.K238 2011 |
| 099 ^aDBTM |
| 100 1 ^aKahneman, Daniel,^d1934- |
| 245 10 ^aThinking, fast and slow /^cDaniel Kahneman. |
| 250 ^a1st ed |
| 260 ^aNew York :^bFarrar, Straus and Giroux,^c2011 |
| 300 ^a499 p. :^bill. ;^c24 cm |
| 504 ^aIncludes bibliographical references (p. 447-481) and index |
| 505 0 ^aPt. 1: Two systems. The characters of the story ;Attention and effort ; The lazy controller ; The associative machine ; Cognitive ease ; Norms, surprises, and causes ; A machine for jumping to conclusions ; How judgments happen ; Answering an easier question -- Pt. 2: Heuristics and biases. The law of small numbers ; Anchors ; The science of availability ; Availability, emotion, andrisk ; Tom W^'s specialty ; Linda; less is more ; Causes trump statistics ; Regression to the mean ; Taming intuitive predictions -- Pt. 3: Overconfidence The illusion of understanding ; The illusion of validity ; Intuitions vs. formulas ; Expert intuition : when can we trust it? ; The outside view ; The engine of capitalism --Pt. 4: Choices. Bernoulli^'s errors ; Prospect theory ; Theendowment effect ; Bad events ; The fourfold pattern ; Rare events ; Risk policies ; Keeping score ; Reversals ; Frames and reality -- Pt. 5: Two selves. Two selves ; Lifeas a story ; Experienced well-being ; Thinking about life |
| 520 ^aDaniel Kahneman, Nobel laureate in Economics for hisseminal work in psychology that challenged the rational model of judgment and decision making, is one of our most important thinkers. His ideas have had a profound impact on many fields, but he has never brought them together in one book. Here, he explains the two systems that drive theway we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman exposes the capabilities--and also the faults andbiases--of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. Then he reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives--and how we can use different techniques to guard against the mental glitches that oftenget us into trouble.--From publisher description |
| 650 0 ^aThought and thinking. |
| 650 0 ^aDecision making. |
| 650 0 ^aIntuition. |
| 650 0 ^aReasoning. |
| 999 ^aปวีนา ภู่ทอง |
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