| LEADER : 00000nam 2200000uu 4500 |
| 008 141106s2013||||th 000 0 eng d |
| 020 ^a9780385349369 (hardback) |
| 050 00 ^aHD5300^b.K294 2013 |
| 099 ^aDBTM |
| 100 1 ^aKelley, David,^d1951- |
| 245 10 ^aCreative confidence :^bunleashing the creative potential within us all /^cTom Kelley and David Kelley. |
| 300 ^axv, 288 pages :^billustrations (some color) ;^c22 cm. |
| 504 ^aIncludes bibliographical references and index. |
| 505 0 ^aIntroduction: The heart of invention -- Flip : from designthinking to creative confidence -- Dare : from fear to courage -- Spark : from blank page to insight -- Leap : from planning to action -- Seek : from duty to passion -- Team : creatively confident groups -- Move : creative confidence to go -- Next : embrace creative confidence. |
| 520 ^"IDEO founder and Stanford d.school creator David Kelleyand his brother Tom Kelley, IDEO partner and the author ofthe bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the ^"creative types.^" But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO and with many of the world^'s top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creativepotential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us bemore productive and successful in our lives and in our careers. ^"--^cProvided by publisher. |
| 650 0 ^aCreative ability in business. |
| 650 0 ^aSuccess in business. |
| 650 0 ^aCreative ability. |
| 650 0 ^aSuccess. |
| 700 1 ^aKelley, Tom,^d1955- |
| 999 ^aปวีนา ภู่ทอง |
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