| LEADER : 00000nam 2200000uu 4500 |
| 008 141106s2011||||th 000 0 eng d |
| 020 ^a9781568989792 (alk. paper) |
| 050 00 ^aNC9970^b.G674 2011 |
| 099 ^aDBTM |
| 245 00 ^aGraphic design thinking :^bbeyond brainstorming /^cEllenLupton, editor. |
| 246 30 ^aBeyond brainstorming |
| 250 ^a1st ed. |
| 260 ^aNew York :^bPrinceton Architectural Press ;^aBaltimore :^bMaryland Institute College of Art,^c2011, c2011. |
| 300 ^a184 p. :^bill. (some col.) ;^c22 cm. |
| 490 1 ^aDesign briefs--essentials texts on design |
| 504 ^aIncludes bibliographical references and index. |
| 505 0 ^aHow to define problems --How to get ideas -- How to createform -- How designers think. |
| 520 ^aThe design process involves researching, inventing, andexpressing ideas. Sometimes concepts seem to pop out of nowhere, but just as often they result from deliberate techniques. Many designers start a project wit brainstorming, an open-ended search for initial directions. Brainstorming, however, is just the beginning in a designer^'s quest for useful and inspiring ideas. Graphic Design Thinking: Beyond Brainstorming presents dozens of tools and techniques, ranging from quick, seat-of-the-pants approaches to more formal research tools, such as focus groups and co-design. At the book^'s core aretechniques for releasing creative energy and stimulating fresh thinking to arrive at compelling and viable solutions. Each method is illustrated with visual demonstrations and case studies that show design processesat work. Also featured are discussions with leading professionals--including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Maira Kalman, Abbott Miller, Christoph Niemann, Paula Sher, and Martin Venezky--about how they get ideas and what they do when the well runs dry. |
| 650 0 ^aGraphic arts^xTechnique. |
| 650 0 ^aCreative thinking. |
| 700 1 ^aLupton, Ellen. |
| 830 0 ^aDesign briefs. |
| 999 ^aปวีนา ภู่ทอง |
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