| LEADER : 00000nam 2200000uu 4500 |
| 008 141106s2002||||th 000 0 eng d |
| 020 ^a0316316962 (hc) |
| 050 14 ^aHM1033^b.G53 2002 |
| 099 ^aDBTM |
| 100 1 ^aGladwell, Malcolm,^d1963- |
| 245 14 ^aThe tipping point :^bhow little things can make a big difference /^cMalcolm Gladwell |
| 260 ^aBoston :^bLittle, Brown,^cc2002. |
| 300 ^aviii, 279 p. ;^c22 cm. |
| 504 ^aIncludes bibliographical references and index |
| 505 0 ^aIntroduction: Three rules of epidemics -- Law of the few:Connectors, Mavens, and salesmen -- Stickiness factor: Sesame street, blue^'s clues, and the educational virus -- Power of context (part one): Bernie Goetz and the rise andfall of New York City crime -- Power of context (part two): Magic number one hundred and fifty -- Case study: Rumors,sneakers, and the power of translation -- Case study suicide, smoking, and the search for the unsticky cigarette -- Conclusion: Focus, test, and believe -- Endnotes -- Acknowledgments -- Index |
| 650 0 ^aSocial psychology. |
| 650 0 ^aContagion (Social psychology). |
| 650 0 ^aCausation. |
| 650 0 ^aContext effects (Psychology). |
| 999 ^aปวีนา ภู่ทอง |
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