LEADER : 00000nam 2200000uu 4500 |
008 140919s2009||||th 000 0 eng d |
020 ^a9780073381060 (alk. paper) |
020 ^a0073381063 (alk. paper) |
050 00 ^aHF5415^b.K452 2009 |
100 1 ^aKerin, Roger A |
245 10 ^aMarketing :^bthe core /^cRoger A. Kerin, Steven W. Hartley,William Rudelius |
250 ^a3/e |
260 ^aBoston :^bMcGraw-Hill Irwin,^cc2009 |
300 ^axli, 493 p. :^bill. (chiefly col.), col. maps ;^c28 cm |
504 ^aIncludes bibliographical references (p. 447-467) andindexes |
650 0 ^aMarketing. |
700 1 ^aHartley, Steven William |
700 1 ^aRudelius, William |
999 ^aปวีนา ภู่ทอง |