LEADER : 00000nam 2200000uu 4500 |
008 131104s2010||||th 000 0 eng d |
020 ^a9780132453134 |
050 4 ^aTX9110.3^bK675 2010 |
100 1 ^aKotler, Philip. |
245 10 ^aMarketing for hospitality and tourism /^cPhilip Kotler,John Bowen and James Makens. |
250 ^a5th ed. |
260 ^aNew Jersey :^bPearson /Prentice Hall,^cc2010. |
300 ^axxiii, 683 p. :^bcol. ill. ;^c26 cm. |
504 ^aIncludes bibliographical references and index. |
650 0 ^aHospitality industry^xMarketing. |
650 0 ^aTourism^xMarketing. |
700 1 ^aBowen, John T. |
700 1 ^aMakens, James C. |
999 ^aปวีนา ภู่ทอง |