| LEADER : 00000nam 2200000uu 4500 |
| 008 120208s2004||||th 000 0 eng d |
| 020 ^a0071439196 (alk. paper) |
| 050 04 ^a HD3000.28^bM646 2004 |
| 100 1 ^aMorey, David |
| 245 14 ^aThe underdog advantage :^busing the power of insurgent strategy to put your business on top /^cDavid Morey and Scott Miller |
| 260 ^aNew York :^bMcGraw-Hill,^cc2004 |
| 300 ^axv, 251 p. ;^c24 cm |
| 504 ^aIncludes bibliographical references and index |
| 505 0 ^aAdopt the political campaign model -- Do the doable --Move the moveable -- Play offense -- Communicate inside-out -- Forget reality: perceptions rule -- Herd the details: remember everything communicates -- Deal with crisis as SOP -- Rebels with a cause |
| 650 0 ^aBusiness planning |
| 650 0 ^aCompetition |
| 650 0 ^aSuccess in business |
| 700 1 ^aMiller, Scott |
| 999 ^aใช้งานได้ทุกระบบ |
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