| LEADER : 00000nam 2200000uu 4500 |
| 008 120104s2010||||swl 000 0 eng d |
| 020 ^a9782940411429 (pbk.)
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| 020 ^a2940411425 (pbk.)
|
| 050 4 ^aP9900^b.C77 2010
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| 100 1 ^aCrow, David,^d1962-
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| 245 10 ^aVisible signs :^ban introduction to semiotics in the visual arts /^cDavid Crow
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| 246 30 Introduction to semiotics in the visual arts
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| 250 ^a2nd ed
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| 260 Lausanne ;^aWorthing :^bAVA Academia,^c2010
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| 263 ^a201009
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| 300 ^a192 p.:^bill. (some col.) ;^c30 cm
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| 500 Previous ed.: 2003
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| 500 ^"Required reading range course reader^" -- from t.p
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| 504 Includes bibliographical references and index
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| 505 1 Introduction --- Components --- How meaning is formed ---Reading the sign --- Text and image --- Official language --- unofficial language --- Symbolic creativity --- Junk and culture --- Open work
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| 520 ^"Visible Signs: An Introduction to Semiotics^" (2ndEdition) is an update to the popular first edition of the same name, in which David Crow introduces design students to the fundamentals of semiotics. Basic semiotic theories are taught in most art schools as part of a contextual studies programme, but many students find it difficult to understand how these ideas might impact on their own practice. ^'Visible Signs^' tackles this problem by explaining semiotic terms and theories in relation to visual communication, with illustrative examples taken from contemporary art and design. Concepts such as signs and signifiers, and language and speech are all explored within the framework of graphic design and fine art. The 2nd Edition features new and revised content from the author, and includes 200 visuals created to illustrate theideas discussed within the book.^" -- Publisher description
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| 650 0 Semiotics
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| 650 0 Semiotics and art
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| 650 0 Visual communication
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| 999 ^aใช้งานได้ทุกระบบ
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